Microsoft Bing Adopts data-nosnippet: Control Snippets & AI Answers in 2025
Now, Bing steps up. On October 16, 2025, Microsoft announced support for the data-nosnippet HTML attribute. This tool lets you block specific sections from search previews and AI answers. No more lost clicks.
In this guide, we'll break it down. You'll learn how to use it, why it matters, and tips to boost your SEO. Ready to take control?
What Is Bing Data-Nosnippet Support?
Bing's data-nosnippet support changes how webmasters handle search visibility. This HTML attribute marks parts of your page. Search engines skip those bits in snippets. Think of it as a "do not quote" sign for sensitive text.
Understanding the Data-Nosnippet Attribute
The data-nosnippet attribute works on div, span, or section tags. Add it like this:
<div data-nosnippet>Hidden content here</div>
It hides the marked text from previews. But the page still indexes fully. No ranking hits.
Google launched this feature years ago (Google Blog on data-nosnippet) and Bing lagged behind—until now. As of today, Bing honors it too (Microsoft Bing Blog). This means uniform control across major engines.
Why Use It?
Shield paywalled articles
Block spoilers in reviews
Hide legal disclaimers
In tests, sites saw cleaner snippets within days of implementation (Search Engine Journal case study).
How Bing Implements Data-Nosnippet
Bing's version targets both traditional snippets and AI outputs. Copilot, Bing's AI chat, respects the tag. Mark a section, and it won't feed into generated answers (Microsoft AI Blog).
From Microsoft's blog: "Using data-nosnippet gives creators more control over Bing Search and AI-generated experiences."
Rollout starts immediately. Expect full coverage soon.
Why Does Bing Data-Nosnippet Support Matter in 2025?
Search evolves fast. AI chatbots like Copilot steal the show. Traditional clicks drop. Bing holds 4% global market share as of September 2025 (StatCounter Global Stats)—small, but vital for diverse audiences. With data-nosnippet, you protect assets across platforms.
Gartner predicts a 25% drop in search volume by 2026 due to AI agents (Gartner Report).
Protecting Paywalled Content with Nosnippet
Paywalls power news and premium sites. Yet, 83% of Americans skipped news payments last year (Pew Research)—snippets leak value. data-nosnippet locks it down.
Example: The New York Times uses similar tools to hide article bodies behind walls. Bing's support aligns perfectly. Mark teaser text? It stays visible. Full story? Blocked.
Benefits include:
Higher subscription conversions
Reduced content theft
Better user trust
Subscription platforms hit 40% paywall usage in 2025 studies (Digital Content Next).
Excluding Content from AI Answers Like Copilot
AI summaries pull from your site without credit. Copilot now skips data-nosnippet zones. Great for experimental features or user comments.
Real-world case: A tech blog tested it. Reviews stayed out of AI replies. Traffic rose 15% as users visited for full context (Search Engine Journal).
McKinsey notes 80% of firms use generative AI (McKinsey AI Report)—control matters more than ever.
How to Implement Data-Nosnippet on Your Website
Ready to add it? It's simple. No coding wizardry needed.
Step-by-Step Guide to Using the Nosnippet HTML Tag
Identify sections: Scan your page for sensitive parts, like pricing tables or spoilers.
Add the attribute: Wrap in
<section data-nosnippet>or similar.Test: Use Bing Webmaster Tools to submit URL for recrawl.
Monitor: Check snippets in Bing search.
Code snippet example:
<section data-nosnippet>
<p>Premium subscriber content only.</p>
</section>
Bing recrawls fast. Changes show in hours.
Best Practices for Bing Snippet Control
Use sparingly: Overdo it, and snippets go blank. Balance visibility.
Combine with meta tags: Pair with
max-snippet-sizefor length control.Mobile-first: Test on phones. Snippets vary.
Avoid pitfalls:
Don't hide core keywords—hurts relevance.
Update
robots.txtwisely. Let Bing index fully.
Google vs Bing: Nosnippet and Search Preview Exclusion
Google: Focuses on snippets (Google Docs).
Bing: Snippets + AI like Copilot (Microsoft Bing Blog).
Google since 2019. Bing from 2025. For dual sites, implement once—covers both. Example: E-commerce sites block competitor prices in Google. Now, same for Bing ads.
The Content Ranking Impact of Data-Nosnippet
Good news: No direct SEO harm. Google confirms it skips snippets but keeps ranking intact (Google Webmaster Central). Bing agrees.
Indirect wins: Cleaner previews boost click-through rates. One study saw 10% CTR lift (Search Engine Land).
Future trend: As AI grows, data-nosnippet becomes standard. Expect more engines to follow.
Webmaster Snippet Tools in Bing
Bing Webmaster Tools shine here. Free dashboard for:
Snippet previews
Crawl requests
Performance reports
Setup takes minutes. Verify site via DNS. Then, use the URL Inspection tool.
Pro tip: Set alerts for snippet changes.
FAQ: Common Questions on Data-Nosnippet and Bing Support
What is the data-nosnippet attribute?
It marks HTML sections to exclude from search snippets. Works on div, span, section tags. No impact on indexing.
Does Bing's data-nosnippet support affect my site's ranking?
No. It only controls previews. Your page ranks as before (Bing SEO Guide).
How does data-nosnippet help with AI answers exclusion?
Bing skips marked content in Copilot responses. Protects against uncredited use.
Can I use nosnippet for paywalled content protection?
Yes. Hide subscriber text from previews. Drives sign-ups.
What's the difference between Google and Bing nosnippet?
Google: Snippets only. Bing: Snippets plus AI like Copilot.
Conclusion: Take Charge of Your Content Today
Bing's data-nosnippet support arrives at the perfect time. AI disrupts search. Paywalls need armor. This attribute delivers both. Implement it now. Test in Bing Webmaster Tools. Watch your control grow.
What's next? Share your thoughts below. Have you tried nosnippet? Drop a comment. Share this post with your team.
Author Bio
Written by SM Editorial Team, led by Shahed Molla. Our team of expert researchers and writers cover SEO, digital growth, technology, trending news, business insights, lifestyle, health, education, and virtually all other topics, delivering accurate, authoritative, and engaging content for our readers. Read more...
