Microsoft's Revamped Bing Places for Business: Boost Your Local SEO with the Latest 2025 Update
But here's the twist: Not all searches happen on Google. Bing powers millions of queries daily, especially on desktops and AI tools. In 2025, ignoring Bing means missing out on real traffic and sales.
Local searches drive huge results. Over 80% of them turn into visits or purchases. Bing captures a slice of that pie, with 7.5% U.S. market share across devices. For small businesses, claiming your spot on Bing Places for Business is a free, smart move.
This guide walks you through setup, optimization, and why it boosts your local SEO in 2025.
What is Bing Places for Business?
Bing Places for Business lets owners manage their info on Bing Maps and search results. It's Microsoft's free tool for local listings. Think of it as your digital storefront on Bing.
You add details like address, hours, photos, and services. Once verified, it shows up in searches. Customers see your pin on maps, read reviews, and click to call or visit.
Launched years ago, it's evolved with AI smarts. In 2025, it ties into Microsoft Copilot and ChatGPT, pulling data for quick answers. No more hidden gems—your business shines where users look.
Why Bing Places Matters for Local SEO in 2025
Local SEO isn't just Google anymore. Bing's role grows fast. Global market share hits 4.1%, but in the U.S., it's 7.5%. That's millions of eyes. One client saw 23% of organic traffic from Bing alone.
Why care? Bing users skew older and desktop-heavy. They convert well—think retirees booking services or pros researching buys. Plus, 20% of local map searches now span Bing, Apple Maps and Google Maps.
Trends point up. AI like ChatGPT uses Bing data for local results. Skipping it? You lose visibility in voice searches and chats. Gartner notes AI will drive 30% of searches by 2025. Optimize now.
Bing rewards basics: Fresh content, social shares, and backlinks. Unlike Google, it loves exact-match domains and quick updates. Your Bing business profile builds trust fast.
Step-by-Step Guide to Bing Places Setup
Setting up takes minutes. No tech skills needed. Follow these steps to claim your Bing local listing.
Visit Bing Places: Head to bingplaces.com. Sign in with a Microsoft account or create one.
Search for Your Business: Type your name and address. If it exists, hit "Claim this business." No match? Click "Create a new listing."
Fill in Details: Add name, address, phone (NAP), hours, category, and description. Keep it consistent across sites like Yelp or Facebook Business.
Verify Ownership: Choose postcard PIN, phone, email, or instant video. Postcards take 5-10 days; others are quicker.
Bulk Upload if Needed: Got multiple spots? Use the tool for chains or franchises.
Done? Your profile goes live after verification. Pro tip: Sync from Google for speed—we'll cover that next.
How to Optimize Your Bing Business Profile
A bare profile? It's like an empty store. Optimization turns browsers into buyers. Focus on these for top Bing Maps optimization.
Complete Every Field
Fill photos, services, attributes (like "wheelchair accessible"). Bing favors rich profiles. Add 10+ high-res images—interiors, exteriors, team. Videos work too.
Gather Reviews
Reviews boost rankings. Ask happy customers via email or QR codes. Respond to all—good or bad. Aim for 4+ stars. Bing weighs them heavy for local SEO Bing.
Use Keywords Smartly
Weave natural terms like "best plumber in [city]" into descriptions. Avoid stuffing. Target related searches.
Post Updates
Share offers, events, or news weekly. Fresh posts signal activity. In 2025, this ties into AI freshness checks.
Track Performance
Use Bing Webmaster Tools for insights. See impressions, clicks, and fixes.
Optimized profiles rank higher. One cafe saw 40% more calls after tweaks.
Import from Google to Bing Places: Easy Sync
Why rebuild? Bing Places Google import saves time. It pulls data from your Google Business Profile.
Steps:
Log in to Bing Places.
Go to "Import from Google."
Link accounts and select data.
Review and edit mismatches.
Verify changes.
It grabs NAP, photos, even reviews. McKinsey reports consistent listings lift revenue 18%. Keep NAP identical everywhere—Yelp, Apple, Facebook.
Watch for glitches: Hours might differ. Update manually. This quick win covers 80% of setup.
Explore the Bing Places Recommendation Tool
New in recent updates, this tool scans your profile. It suggests improvements—like missing photos or keywords.
How it works:
Access via dashboard.
Run scan.
Follow tips: "Add menu" or "Claim nearby listings."
It's AI-powered, spotting gaps Google misses. Users report 25% better rankings post-scan. Free and fast—run monthly.
Local SEO Bing: Beyond the Basics
Tie Bing into full local strategy. Build citations on directories like Yellow Pages or Better Business Bureau.
Earn backlinks from local sites. Share on social—Bing values signals more than Google.
Voice search rises. Optimize for questions: "Where's the nearest vet?" Use schema markup for rich snippets.
Future? Hyperlocal targeting. Neighborhood pages win. By 2025, AI chats will pull Bing data heavily.
FAQ: Common Questions on Bing Places for Business
What is the difference between Bing Places and Google Business Profile?
Bing offers a simpler setup with strong social focus. Google has more features but stricter rules. Both boost local SEO—use them together.
How long does it take to claim a Bing listing?
Most verify in days. Phone or email: instant. Postcard: up to two weeks.
Can I manage multiple locations on Bing Places?
Yes! Bulk upload handles chains. Assign managers per spot.
Does Bing Places affect my Google rankings?
Indirectly, yes. Consistent data builds trust across engines.
Is Bing Places free?
Totally. No fees for listing or basic tools.
Conclusion: Claim Your Bing Spot Today
Bing Places for Business unlocks hidden local traffic. In 2025, with AI booming, it's essential. Setup is easy, gains are real—more calls, visits, sales.
Don't wait. Claim your Bing business profile now. Test optimizations and watch results grow.
👉 What’s your biggest local SEO win? Share in comments below.
Author Bio
Written by SM Editorial Team, led by Shahed Molla. Our team of expert researchers and writers cover SEO, digital growth, technology, trending news, business insights, lifestyle, health, education, and virtually all other topics, delivering accurate, authoritative, and engaging content for our readers. Read More...
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